...Exactly What sort of accent does that Gecko have?...
That's not the Queen's English I hear.
It's difficult to understand why an ad agency might feel that an American might want to purchase insurance from a little green British gecko. There are several reasons why this advertising campaign's Push makes little sense.
1. Geckos are not commonly found in England. Besides, wasn't he Australian last year?
2. Though they're cute, there's no track record here for advancing insurance sales.
3. Geckos are not known to be especially wise on matters of insurance.
4. They're cute. Insurance has never been "cute".
As far as I'm concerned an animation competition between Rhythm and Hue's salamander and Wildbrain's Erin Esurance is no contest.
Sorry, Pink-haired Erin wins. Hands down.
technorati tags: Geico, insurance
animation,
4 comments:
Hi, I found your site through blog a zoo and I love it. I thought I was the only person who wrote about advertisements, but your site exposed me to a LOT of sites that do the same. Thanks for helping me to discover them all :)
Ha, interesting thought on the Gecko commercial. Personally, I think it cuts through the clutter of all the ads on TV these days. Gecko, Geico it is all about name recognition. I think they did a good job and its absurdity makes it better.
In response to Cat, so did I! I find the changing accent a bit disconcerting.
My mom who can't stand all the other Geicko ads loves the ones with the talking gecko... go figure..?..
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