Such an Amateur - DIY Commercials

I used to think that local commercials which feature the owner or proprieter should be remade with professional actors, but I'm no longer so cock-sure of myself. (Either that or I needed to work a tantalizing word into this blog)

Aren't we more likely to purchase from those we feel comfortable with even if that comfort is due to proximity? Considering most of us have no acting ability, we may find ourselves in the position of admiring a business owner who's willing to personally present his or her wares to the world rather than have a stand-in or franchised heavy do the dirty work.

Is it a return to the "neighborhood" or have we come to the point in commerce where the franchise is more familiar than our neighbor?


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