Victoria's Secret's got a hit. Talk about empowering women! It's long been known that a beautiful woman in underwear can distract even the staunchest men from the most serious task at hand, but this advert stops nearly everyone near a tv set, cold. Sure, the women parade in costumes more alluring than nudity itself, but this 30 seconds results in an all-around win situation for everyone involved. Consider:
Message to Subject:
Gaze upon the beauty of my female form. The woman in your life wants this, wants to look like this, and when you purchase these skimpy little pieces of cloth, she'll come as close as you're gonna get to this. As a bonus, you'll give her a beautiful gift to boost her lovely ego (read sexual confidence)
Message to Object:
Gaze upon the beauty of my female form. You, too, can look and feel like this with the bonus of feeling loved and admired if your subject purchases this skimpy little piece of cloth. You'll believe you're hot, if not simply hotter than you normally look in your white cotton briefs.
Message to Pusher not required. Money is received, profits are made, and an intoxicating mind-virus is born.