I rarely watch television shows with rapt attention. Some might say that it's a straightforward case of ADD, but I'd call it Discerning Taste. Whatever. Most shows run out of steam either within their 30 or 60 minute time slot, or somewhere in the span of their meteoric rise to popularity. This inevitably results in The Downfall. Commercials suffer this fate less often. The fact that they're forced upon us in the midst of our peak relaxation time sets them up for a perilous fate, and the fact that some of them make it through our mental filters isn't testament to the product being hawked, but to the semiotics involved in the Push.