30 Freaky Commercials and some Modernista!
My vote for CreepQueen goes to Palm Pre's Tamara Hope. It's been a while since I've seen the green-faced woman with a strange sense of Zen, but she really makes me nervous. I'm never really certain what she was trying to tell me. Is it that owning a palm pre, a phone she'd like me to purchase for the purpose of keeping in touch with friends and family, watching videos, playing around with silly apps, or connecting to social networks, is a quiet and lonely experience? Seems ad agency Modernista! may have missed the memo on what a smartphone is actually used for. My theory that the ad is communicating a simple wish that their own personal phones would stop the incessant delivery of work-related messages. Of course I could be wrong. The commercial could very well be a philosophical commentary on the zen concept of emptiness, though a very literal interpretation.
Have you visited the Modernista web page? It seems a lot of folks can't make much sense of their message, let alone this client's.