Forrester asks: Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?

Is there a fundamental advertising shift afoot?  While Pepsi is snubbing the Superbowl,  other advertisers will use their precious television seconds to point you to their social media efforts.

 A post from Forrester Research :

And this is where the interesting shift in the recognition of Social Media marketing is evident:  Last year, brands used Social Media marketing mostly to develop content for and promote their Super Bowl ads, but this year Super Bowl ads are being dedicated to the support of larger Social Media marketing strategies.  The servant has become the master.Admin, Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?, Feb 2010

Quite an interesting article.