PushBox Voted: "Embrace Life"- Best Use of TV Commercial

The first time I viewed this, one of the best televisions spots I've come across, I was mesmerized.  And that's with the sound turned off completely. There's no need for it.

Just watch.



An original approach to road safety advertising from the Sussex Safer Roads Partnership http://www.sussexsaferroads.gov.uk/


Well done.

Writer/Director: Daniel Cox

Producer: Sarah Alexander

Executive Producer: Neil Hopkins

Cast

Father: Austin Spangler
Mother: Lara Corrochano
Daughter: Clare Denning

Music

Composer: Siddhartha Barnhoorn

Assistant Director/ Production

1st Assistant Director: Lucy Wigmore
Assistant Producer: Vicky Del Campo
Runner: Tom Harburt

Camera:

Director of Photography: Luke Scott
Phantom Technician: Jason Berman
Focus Puller: John Mitchell
Gaffer: John Cantwell
Spark: Gary Nagle
Camera assistant: Steve Mayhew

Art Department:

Production Designer: Aoife Wilson
Art Director: James Custance
Storyboards: Peter Johnston

Hair and Make-up

Make-up Designer: Victoria Riches
Hair Stylist: Haylie Jay

Set Build:

Construction Manager: Callum Andrews
Transport Captain: Bernard Cox

Post-Production

Editor: Daniel Cox
Colorist: Pat Wintersgill
Graphics Designer: Laylah Driscoll - Insert Graphics

Marketing and Promotion lead: Neil Hopkins

Communications Team: Mims Davies and Steve Whitehead

Idea Generator: Laylah Driscoll

30 Freaky Commercials and some Modernista!

Has anyone else noticed that commercials have gotten
very WEIRD lately? No, I mean even stranger than usual.

The Geico stack-o-cash ads are admittedly odd, but not nearly on par with these included in Adfreak's The 30 Freakiest Commercials of 2009.  Quite a few of the ads are international PSA's I've so far been spared, but Tabasco's greasy talking pepperoni faces have regularly infiltrated my living room.

*shudder*

I can only guess that the economy has advertisers reaching far into their back pockets rummaging for a WOW only to come up with a ball of hairy lint.

My vote for CreepQueen goes to Palm Pre's Tamara Hope.  It's been a while since I've seen the green-faced woman with a strange sense of Zen, but she really makes me nervous.  I'm never really certain what she was trying to tell me.  Is it that owning a palm pre, a phone she'd like me to purchase for the purpose of keeping in touch with friends and family, watching videos, playing around with silly apps, or connecting to social networks, is a quiet and lonely experience?  Seems ad agency Modernista! may have missed the memo on what a smartphone is actually used for.  My theory that the ad is communicating a simple wish that their own personal phones would stop the incessant delivery of work-related messages.  Of course I could be wrong.  The commercial could very well be a philosophical commentary on the zen concept of emptiness, though a very literal interpretation. 

Have you visited the Modernista web page?  It seems a lot of folks can't make much sense of their message, let alone this client's.